Privacy Policy

Touchstone Merchandise Group Privacy Policy
Touchstone Merchandise Group (the “Company”) is committed to maintaining robust
privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help
you understand how we collect, use and safeguard the information you provide to us and to
assist you in making informed decisions when using our Service.
For purposes of this Agreement, “Site” refers to any/all merchandise websites created and
managed by the Company.
“Service” refers to the Company’s services accessed via the Site, in which users can
purchase Progressive Insurance branded merchandise and apparel.
The terms “we,” “us,” and “our” refer to the Company.
“You” refers to you, as a user of our Site or our Service.
By accessing our Site or our Service, you accept our Privacy Policy and you consent to our
collection, storage, use and disclosure of your Personal Information as described in this
Privacy Policy.
We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information
includes information that cannot be used to personally identify you, such as anonymous usage
data, general demographic information we may collect, referring/exit pages and URLs, platform
types, preferences you submit and preferences that are generated based on the data you
submit and number of clicks. Personal Information includes your first and last name, contact
information such as your email address and phone number, as well as your mailing address.
We also collect payment information, including credit card information and billing address which
you submit to us through the online ordering process on the Site.
In particular, we have collected the following categories of personal information from consumers
within the last twelve (12) months:
Category Examples Collected

A. Identifiers.

A real name, alias, postal address, unique personal
identifier, online identifier, Internet Protocol address, email
address, account name, Social Security number, driver's
license number, passport number, or other similar


B. Personal information
categories listed in the
California Customer
Records statute (Cal. Civ.
Code § 1798.80(e)).

A name, signature, Social Security number, physical
characteristics or description, address, telephone number,
passport number, driver's license or state identification
card number, insurance policy number, education,
employment, employment history, bank account number,
credit card number, debit card number, or any other
financial information, medical information, or health


insurance information. Some personal information
included in this category may overlap with other

C. Protected classification
characteristics under
California or federal law.

Age (40 years or older), race, color, ancestry, national
origin, citizenship, religion or creed, marital status, medical
condition, physical or mental disability, sex (including
gender, gender identity, gender expression, pregnancy or
childbirth and related medical conditions), sexual
orientation, veteran or military status, genetic information
(including familial genetic information).


D. Commercial

Records of personal property, products or services
purchased, obtained, or considered, or other purchasing
or consuming histories or tendencies.


E. Biometric information.

Genetic, physiological, behavioral, and biological
characteristics, or activity patterns used to extract a
template or other identifier or identifying information, such
as, fingerprints, faceprints, and voiceprints, iris or retina
scans, keystroke, gait, or other physical patterns, and
sleep, health, or exercise data.


F. Internet or other similar
network activity.

Browsing history, search history, information on a
consumer's interaction with a website, application, or

G. Geolocation data. Physical location or movements. NO
H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar
information. NO

I. Professional or

Current or past job history or performance evaluations. NO

J. Non-public education
information (per the
Family Educational Rights
and Privacy Act (20
U.S.C. Section 1232g, 34
C.F.R. Part 99)).

Education records directly related to a student maintained
by an educational institution or party acting on its behalf,
such as grades, transcripts, class lists, student schedules,
student identification codes, student financial information,
or student disciplinary records.


K. Inferences drawn from
other personal

Profile reflecting a person's preferences, characteristics,
psychological trends, predispositions, behavior, attitudes,
intelligence, abilities, and aptitudes.


1. Information collected via Technology
To access the Site you do not need to submit any Personal Information. To use the Service
thereafter, you do need to submit further Personal Information as listed above. However, in

an effort to improve the quality of the Service, we track information provided to us by your
browser or by our software application when you view or use the Service, such as the
website you came from (known as the “referring URL”), the type of browser you use, the
device from which you connected to the Service, the time and date of access, and other
information that does not personally identify you. We track this information using cookies, or
small text files which include an anonymous unique identifier. Cookies are sent to a user’s
browser from our servers and are stored on the user’s computer hard drive. Sending a
cookie to a user’s browser enables us to collect Non-Personal information about that user
and keep a record of the user’s preferences when utilizing our services, both on an
individual and aggregate basis. For more information about cookies, and how to disable
cookies, visit 
The table below lists the cookies we collect and what information they store.
COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to

display pages more quickly.

COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the


CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you

belong to.

CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or


FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing

history if you have asked the site.

POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


Personal Information:
Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise
share for marketing purposes, or otherwise, your Personal Information with third parties
without your consent. We do share Personal Information with vendors who are performing
services for the Company, such as the servers for our email communications who are
provided access to user’s email address for purposes of sending emails from us. Those
vendors use your Personal Information only at our direction and in accordance with our
Privacy Policy.
In general, the Personal Information you provide to us is used to help us communicate with
you. For example, we use Personal Information to contact users in response to questions,
solicit feedback from users, provide technical support, and inform users about promotional
We may share Personal Information with outside parties if we have a good-faith belief that
access, use, preservation or disclosure of the information is reasonably necessary to meet
any applicable legal process or enforceable governmental request; to enforce applicable
Terms of Service, including investigation of potential violations; address fraud, security or
technical concerns; or to protect against harm to the rights, property, or safety of our users
or the public as required or permitted by law.

Non-Personal Information:
In general, we use Non-Personal Information to help us improve the Service and customize
the user experience. We also aggregate Non-Personal Information in order to track trends
and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use
or disclosure of Non-Personal Information and we reserve the right to use and disclose such
Non-Personal Information to our partners, advertisers and other third parties at our
If our information practices change at any time in the future, we will post the policy changes
to the Site so that you may opt out of the new information practices. We suggest that you
check the Site periodically if you are concerned about how your information is used.

We implement security measures designed to protect your information from unauthorized
access. Your account is protected by your account password and we urge you to take steps
to keep your personal information safe by not disclosing your password and by logging out
of your account after each use. We further protect your information from potential security
breaches by implementing certain technological security measures including encryption,
firewalls and secure socket layer technology. However, these measures do not guarantee
that your information will not be accessed, disclosed, altered or destroyed by breach of such
firewalls and secure server software. By using our Service, you acknowledge that you
understand and agree to assume these risks.

You have the right at any time to prevent us from contacting you for marketing purposes.
When we send a promotional communication to a user, the user can opt out of further
promotional communications by following the unsubscribe instructions provided in each
promotional e-mail. You can also indicate that you do not wish to receive marketing
communications from us by writing to or emailing us at
Please note that notwithstanding the promotional preferences you indicate by either
unsubscribing or opting out in the Contact Us page of the Site, we may continue to send
you administrative emails including, for example, periodic updates to our Privacy Policy, and
Order Updates and Requests for Information.

The Company reserves the right to change this policy and our Terms of Service at any time.
We will notify you of significant changes to our Privacy Policy by sending a notice to the
primary email address specified in your account or by placing a prominent notice on our
site. Significant changes will go into effect 30 days following such notification. Non-material
changes or clarifications will take effect immediately. You should periodically check the Site
and this privacy page for updates.

If you have any questions regarding this Privacy Policy or the practices of this Site, please
contact us by sending an email to
Last Updated: This Privacy Policy was last updated on 7/10/2020