Privacy Policy

Touchstone Merchandise Group (the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.  

For purposes of this Agreement, “Site” refers to any/all merchandise websites created and managed by the Company. “Service” refers to the Company’s services accessed via the Site, in which users can purchase Progressive Insurance branded merchandise and apparel. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Site or our Service.

By accessing our Site or our Service, you accept our Privacy Policy and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy. If you are a California Resident, additional privacy rights apply to you in accordance with the California Consumer Privacy Act of 2018 (“CCPA”) which we have merged into our privacy policy below. Please Contact Us with any questions.

We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information
includes information that cannot be used to personally identify you, such as anonymous usage
data, general demographic information we may collect, referring/exit pages and URLs, platform
types, preferences you submit and preferences that are generated based on the data you
submit and number of clicks. Personal Information includes your first and last name, contact
information such as your email address and phone number, as well as your mailing address.
We also collect payment information, including credit card information and billing address which you submit to us through the online ordering process on the Site. We have collected the following categories of personal information from consumers within the last twelve (12) months:

Category Examples Collected




A. Identifiers

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.


B. Personal information categories listed in the California Customer Records statute (Cal. Civ.
Code § 1798.80(e))

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health


C. Protected classification characteristics under California or federal law

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


D. Commercial information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies


E. Biometric information

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.


F. Internet or other similar
network activity

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.


G. Geolocation data

Physical location or movements


H. Sensory data

Audio, electronic, visual, thermal, olfactory, or similar information


I. Professional or employment-related information

Current or past job history or performance evaluations


J. Non-public education
information (per the
Family Educational Rights
and Privacy Act (20
U.S.C. Section 1232g, 34
C.F.R. Part 99))

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.


K. Inferences drawn from
other personal

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


A. Information collected via Technology
To access the Site you do not need to submit any Personal Information. To use the Service thereafter, you do need to submit further Personal Information as listed above. However, in an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. For more information about cookies, and how to disable cookies, visit 



The table below lists the cookies we collect and what information they store.

  1. COOKIE name 
  2. COOKIE Description
  3. CART The association with your shopping cart.
  4. CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
  5. COMPARE The items that you have in the Compare Products list.
  6. CURRENCY Your preferred currency
  7. CUSTOMER An encrypted version of your customer id with the store.
  8. CUSTOMER_AUTH An indicator if you are currently logged into the store.
  9. CUSTOMER_INFO An encrypted version of the customer group you belong to.
  10. CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
  11. EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
  12. FRONTEND You sesssion ID on the server.
  13. GUEST-VIEW Allows guests to edit their orders.
  14. LAST_CATEGORY The last category you visited.
  15. LAST_PRODUCT The most recent product you have viewed.
  16. NEWMESSAGE Indicates whether a new message has been received.
  17. NO_CACHE Indicates whether it is allowed to use cache.
  18. PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
  19. POLL The ID of any polls you have recently voted in.
  20. POLLN Information on what polls you have voted on.
  21. RECENTLYCOMPARED The items that you have recently compared.
  22. STF Information on products you have emailed to friends.
  23. STORE The store view or language you have selected.
  24. USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
  25. VIEWED_PRODUCT_IDS The products that you have recently viewed.
  26. WISHLIST An encrypted list of products added to your Wishlist.
  27. WISHLIST_CNT The number of items in your Wishlist



Personal Information:
Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes, or otherwise, your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.


In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.

Non-Personal Information:
In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

If you are a California resident, you may ask the Company to disclose what personal information we have collected about you and what they do with that information, to delete your personal information and not to sell your personal information. You also have the right to be notified, before or at the point businesses collect your personal information, of the types of personal information they are collecting and what they may do with that information. We will provide you this information, at no cost, for the 12-month period preceding your request. The “opt out” link can be found at the bottom of the homepage. If you have any trouble, please contact us at for assistance.


Additionally, you have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us by writing to or emailing us at Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Contact Us page of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy, and Order Updates and Requests for Information.

The Company reserves the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

If you have any questions regarding this Privacy Policy or the practices of this Site, please
contact us by sending an email to

Last Updated: This Privacy Policy was last updated on 12/31/2022